Reflecting on human endeavour. Tash’s images connect a brand’s audience with their story, creating understanding and motivation for their broader purpose and vision. Her projects apply visual techniques that result in depth and character and are realised through moments of singular light and an awareness of form and tone.
She often works on her self-directed projects with film on a large-format camera, a process she likens to “pressing pause on the world” and one that allows her to notice the subtleties in the images she’s creating. This method, along with her non-directive approach allows those she photographs to participate in the creation of images notable for their intimacy and authenticity. Her work offers the viewer a unique opportunity to encounter another person on their own terms.
Tash studied photography at Wellington Polytechnic and has participated in AUT and Massey University Masterclasses between 2013 and 2018. In 2018 she received a special mention in the Urbanautica awards and participated in the 4x5x6 exhibition at Photospace gallery. In 2019 she was nominated for the World Press Global Talent 6x6 Program and was included in the Women in Photography New Zealand and Australia exhibition. In 2020 she was shortlisted for the Work Show Grow Mentorship and selected for the Women Photograph Workshop.
She has worked with a range of clients including: The New York Times. Colenso BBDO. Air BnB Saatchi Design. Karen Walker. Citta. Case Da Abitare. Home magazine. Here magazine. Sans Ceuticals. Everyday Needs. Black magazine. Metro magazine. Urbis magazine. The John Kirwan Foundation. Gerrad Hall Architects. Daniel Marshall Architects.